Nika "NJW" is the leading manufacturer of gold and fashion wrist watches in Russia. Holding a third of the market in the category (even versus brands from outside Russia) the company has seen staggering growth since its launch in 2003.
The primary driver has been comparatively affordable watches in both 14k and 18k gold, taking advantage of Russia's rich mineral resources. Using high-quality Swiss and Japanese movements, Nika watches combine the mystique of Russia with the fashion forward designs of Europe and Asia.
